Another Side of Tenerife

The Tenerife Tourist Board wants us all to know about Another Side of Tenerife.

The beautifully produced video features Peter Nunn as he investigates the island and talks to local guides and residents, including travel writer Joe Cawley who makes the point that indulging in Tenerife’s culture is as enjoyable as the typical sun, sand and sea tourist attractions.

The video includes footage of Teide, sun-bathing whales, various hotels, a wine-tasting visit to a bodega, the Tenerife Arts Museum and Tenerife Auditorium in Santa Cruz and more.

The campaign’s intention is to show how much more there is to Tenerife than its popular beach resorts. I’d say the video performs that function very well.