George Gray of The Tenerife Property Guide kindly invited me to write an article for him on the basics of SEO (Search Engine Optimisation).

In cases where a business owner decides to leap into the breach and design his own website – something that is becoming easier every day – it is quite normal for  search engine optimisation elements to be missed off entirely until he or she starts looking into why their newly fledged baby is not flying quite as high or as fast as they had hoped.

In time some will realise that their website is missing the ‘keys’ that would open the door to search engine visitors. Others will never find that out and instead simply assume that internet marketing is a load of hyped up garbage.

That is unfortunate because there are no other methods of marketing as cheap and effective to my knowledge as internet marketing.

It must be even more upsetting for those who pin their hopes on a website for which they have paid a designer in the expectations of it coming out the box shiny and new and ready to take on the world. Unless the designer has incorporated SEO elements into the website that is not going to happen.  So again they may investigate and discover the benefits of SEO  or they may never know the reason why their new site never gets off the ground.

In the latter case, the paying customer only sees a loss of money and thereafter considers the internet to be waste of budget and time.

Most web designers today will include the basics of SEO but if you are currently unhappy with the performance of your website that is the first thing you ought to look at.  Is your site being found in the search engines for terms related to your business (and by that I don’t mean by your company name). If not, why not?

Read The Tenerife Property Guide – SEO – Help is at Hand